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"What was your dream ?
I long to hear you tell it"

King Richard III (I,4)

'Executive Coaching for leaders who want to Accelerate Extraordinary Business Performance' The Coaching Directors logo
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Testimonials from our executive coaching and mentoring programmes...

"I came to Bill Ford because I couldn’t work any harder in my role so I needed to find ways of working smarter to achieve my career goals. He helped me to understand how I needed to modify my approach to management. The new skills I have learned have helped me to resolve a number of long standing business issues which have helped my business to become more successful than it would have been otherwise. I am also working considerably fewer hours and have been able to introduce a better balance between work and personal life."

Simon Swetenham, Chief Executive, Swetenhams


"Life changing experience! Made all the difference to my life – personal, professional growth and even financial prosperity."

Anup Chib, General Manager, GlaxoSmithKline


"The opportunity to take time out to reflect on current pressures and decisions in a totally confidential and supportive relationship has been invaluable and the resulting insights, I am sure, have considerably increased my effectiveness as a manager and leader."

Bill Penney, MD, Ashton Penney Partnership Ltd


"'Bill Ford is extremely skilled at what he does. However good you think you are at listening - he will make you better. I found his counsel of enormous value."

Nigel Marsh, National Chief Executive, D'Arcy Australia


" The coaching has helped me improve the effectiveness of my team - through better listening, planning and getting them to do more of the thinking - projects are running better and taking less of my time. My team are also developing their skills and confidence, allowing me to concentrate on other things "

Andy Thornton, Managing Director, srcg ltd


" The overriding benefit was the ability to discuss, without fear of judgement, my inner feelings regarding myself and the business. This alone has justified the cost "

Barry Willmore, Managing Director, LG Electronics


" I’m pretty certain I wouldn’t be where I am right now without our conversations. You’ve enabled me to see things more quickly and, when needed, given me the clarity to bite the bullet and go do it "

Mark Wilson, Managing Principal, Achieve


" Bill’s coaching style was an excellent combination of a relaxing style and penetrating analysis. He enabled me to focus my energies more productively than I would have done for myself, I’m sure "

Graham Read, Managing Partner, RSVP Research


" Helped me through a period of unbearable pressure. Came out of it stronger and better equipped to avoid similar situations in future "

Marketing Director



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